The Strange Reputation of Listrak
Emphasis mine.
Listrak™ is a software development company based in Lititz, Pennsylvania. Since 1998 we have been developing and hosting web applications. Our flagship product, Listrak™, is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. Using our intuitive web-based application we deliver email marketing intelligence. Leading marketers have come to rely on this intelligence to better manage email in their multi-channel marketing mix.
Our software is aimed towards companies, agencies and associations looking to maximize customer relations via email. The web-enabled Listrak™ interface allows firms to engage their customers in a true one-to-one relationship via an advanced profiling and personalization engine. This engine allows firms to learn about the preferences of their customers through integration with both on-line and off-line activities.
Additionally, we offer a world-class support staff and professional services team that assist our clients with integrating the Listrak™ application into their enterprises. The mission of our support staff, along with the entire organization, is to help our customers engage their customers in a true one-to-one relationship via permission-based email-marketing campaigns.
Unfortunately, the listrak domain appears on several blacklists, including:
Jeffrey Posluns
taz.net.au
listserver.info
William
Some organizations have whitelisted listrak.com and/or its associated domains, but that is controversial:
Fred tech2 at i-is.com
Thu Oct 28 22:41:43 CEST 2004
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Can someone tell me why LT02.NET is whitelisted? (don't tell me cause it's in ham) I would like an example if possible.
They use open relays to send their spam, the have 8 nanas hits, the domain is fairly new like 2004-08-06
Hand checked, it does not look like a legit site. (main page is just a remove form.)
I played around and found that if you visit:
http://t.lt02.net/c.asp?
it will redirect you to www.listrak.com which is also whitelisted (listrak has 31 nanas hits).
Their mx record is an open relay, I think this is a very questionable domain to whitelist.
http://ordb.org/lookup/?host=66.109.239.150
CALLING CHRIS, WE NEED THIS ADDED TO OUR GREYLISTING!
Frederic Tarasevicius
Internet Information Services, Inc.
http://www.i-is.com/
810-794-4400
mailto:info at i-is.com
Graylists? Even after reading this article, I'm still not sure what THAT is:
IronPort uses ‘graylist’ to combat spam
By Michael Osterman
Network World Messaging Newsletter, 07/22/03
IronPort Systems this week introduced its C60 Messaging Gateway appliance that will incorporate Brightmail’s antispam capabilities later this summer....
A unique feature of the C60 is its “Reputation Filter System,” which allows differing mail throughput policies to be implemented for different senders. For example, these policies will slow mail delivery for less trustworthy senders, while allowing much higher throughput for mail delivery from more trustworthy senders.
The Reputation Filter uses IronPort’s SenderBase as the source of its information on the trustworthiness of senders, and will use the Brightmail database of known spammers. SenderBase is a free service that monitors the equivalent of 10,000 e-mail recipients and identifies e-mail senders by organization, IP address or domain. SenderBase also tracks senders’ e-mail volumes, their inclusion on public blacklists, end user complaints, and other information to create a score for each sender - the worse the score, the lower the reputation.
SenderBase recipients include a wide variety of sources, including ISPs, universities and corporations of varying size.
The C60 represents an interesting approach to the control and management of spam, viruses and other unwanted content entering a company’s e-mail system. Instead of either fully accepting or completely denying access to senders as in a whitelist or blacklist approach, respectively, the C60 allows variability of policy application based upon the past and current activities of senders.
Because an error in a whitelist or blacklist database can prevent desired e-mail from entering the e-mail system, the graylist approach may be useful in reducing the number of false positives generated, since suspicious e-mail is simply slowed down - not blocked - until the sender can prove it is a more trustworthy source of e-mail.
Pricing for the C60 starts at $25,000.
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