Go Grandaddy
OK, so I'm looking at an old story, but it may become new again. Bob Parsons posted the following in his blog, dated February 17:

Transfers to GoDaddy.com from other registrars are up significantly.

We also saw a large surge in customers from other domain name registrars transferring their domain names to GoDaddy.com. Transfers to GoDaddy.com from other domain name registrars, during Super Bowl week, were up 36%. Many customers transferring domain names to us said that until they watched the commercial and checked out GoDaddy.com, they had no idea they could pay only $8.95 a year for their domain name, and get things like domain forwarding (with or without masking) for free. Others said they simply could not believe that our beginning Web site hosting plan provides 500MB of storage with 25GB of bandwidth, and many other extras and costs only $3.95 a month with no setup fee or commitment. (Note: Sorry for the shameless self promotion, but this is what people were telling us).


Incidentally, godaddy is now posting six commercials on its website, including two brand new ones. "Biker" and "Paparazzi" have a greater emphasis on godaddy.com's specific selling points, and the only tie-ins to the previous commercial are the appearances of "Nikki Cappelli" (Candice Michelle Beckman), and the way in which she highlights the name of the company to the biker and the photographer. Parsons is betting that people will absorb the audio message of the commercial while looking at the...um...company name. (Please note that no straps were harmed in the making of either of the two new commercials.)

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