Starting 'Em Early
Ludo Cremers would love to grab the school age set, but eBay got'em first.

eBay is sponsoring something called Kellogg Kash. You clip "Kellogg Kash" off of cereal boxes, then you can collect them and use them to bid on NASCAR items - yep, *bid* - just like eBay. Teach the kids early...

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