Are Certain Things Best in Small Doses?
From the promotions that I heard today on XETRA-AM, it sounds like Los Angeles Times columnist T J Simers will be getting his own show on the sports station. Currently he appears in short snippets on selected mornings and afternoons.
For those who haven't heard T J Simers, he's the non-geek equivalent of John Dvorak. (Aside: I didn't realize Dvorak had a blog. Must investigate.) For those who haven't read Dvorak, suffice it to say that T J Simers is the designated naysayer against all things sport. If the Angels are doing well and the Dodgers are doing poorly, he's guaranteed to concentrate his radio spot on the Dodgers.
So now he's apparently getting his own show. Not sure if it will work. A few minutes of Simers is fine, but a half an hour? An hour? Two hours? It may be too much.
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