.comment-link {margin-left:.6em;} <$BlogRSDUrl$>




Ontario Empoblog

Ontario Emperor Blog
("yup, its random!")
This blog has been superseded by the mrontemp blog


Home
Archives

October 2003   November 2003   December 2003   January 2004   February 2004   March 2004   April 2004   May 2004   June 2004   July 2004   August 2004   September 2004   October 2004   November 2004   December 2004   January 2005   February 2005   March 2005   April 2005   May 2005   June 2005   July 2005   August 2005   September 2005   October 2005   November 2005   December 2005   January 2006   February 2006   March 2006   April 2006   May 2006   June 2006   July 2006   August 2006   September 2006   October 2006   November 2006   December 2006   January 2007   February 2007  


The Breast Cancer Site
Fund free mammograms at no cost to yourself by clicking on the link, then on the pink button.


Hall of Shame (NoteUnworthy Blog Posts)
Other Blogs (sorted regionally)
Ontario Emperor Selected del.icio.us Tags

This page is powered by Blogger. Isn't yours?

Listed on BlogShares

;

pkblogs.com


Who Links Here

Click for Ontario, California Forecast

Thursday, September 21, 2006

And if you violate these rules, you'll be jabbed by a tusk 


The University of Southern California (abbreviation: "UCLA") has some fairly comprehensive trademark and identity protection and branding provisions, as a recent grad informed me.


The USC Graphic Identity Program is composed of a system of coordinated graphic elements, including the USC Logo, the USC Monogram, the University Seal and the Trojan Head, as well as the official colors and typefaces.

The goal of the Graphic Identity Program is to distinguish all university print, digital and product applications as clearly recognizable USC products. When consistently applied with the university’s full name, the Graphic Identity elements work together to convey the unique qualities of the University of Southern California and to create a coherent USC image.



Here's part of what they say about colors:


The university's official colors, USC Cardinal and USC Gold, are a central component of the Graphic Identity Program for all print, product, stationery and Web applications. USC's official typefaces are Caslon 540 and Frutiger. These fonts are used in most print publications and in graphically rendered headers on Web pages. Correct and consistent use of USC's official colors and typefaces helps reinforce the university's identity....

Use the correct Pantone Matching System® colors for USC Cardinal (PMS® 201C) and USC Gold (PMS® 123C).

Process color callouts for cardinal are: C:0% M: 100% Y: 63% K:29%

Process color callouts for gold are: Gold - C:0% M: 24% Y: 94% K: 0%

Do not use maroon and yellow, or red and ochre as a substitute for the USC colors.



For web pages, specific values are provided for these two colors, as well as other colors:


USC Cardinal #990000
USC Gold #FFCC00

Light Gray #CCCCCC
Dark Gray #777777
Black #000000
White #FFFFFF



From the Ontario Empoblog (Latest OVVA news here)

Comments:
That information on correct USC colors is most helpful. Now if I ever paint my own toilet paper I'll be sure it has an accurate hue

*Go Bruins!!!*
 
I'd share your thoughts with my co-worker (who is 30 feet away from me right now), but this would cause said co-worker to play her recording of the USC fight song...
 
I wonder what would happen if I used Caslon 540 and Frutiger typefaces on something non-USC related?
 
Frutiger is used by Charles De Gaulle International Airport, the UK National Health Service, various Swiss agencies, the Canadian Broadcasting Corporation, Denver International Airport, and flickr.
 
Post a Comment


Links to this post:

Create a Link