A little touchy, aren't we?


From AP/Yahoo:

The latest "Got Milk?" commercial hit a little too close to home for Major League Baseball. Poking fun at the league's steroid scandal, the television ad for the California Milk Processor Board talks about a player getting pulled from a game "after testing positive for a performance-enhancing substance."

In the next scene, a coach pulls a carton of milk from the slugger's locker.

"There is nothing humorous about steroid abuse," said Tim Brosnan, executive vice president for business for the league. "I would think that the California Milk Processor Board and their advertising agency would know better regarding an issue that threatens America's youth."


Perhaps MLB would prefer that the issue not be mentioned at all.

Incidentally, there is a site in the Fourth and Vineyard area where people, even young children, can buy performance-enhancing substances, no questions asked:

RALPHS
1837 E 4TH ST
ONTARIO, CA 91764
Store Phone: 909-988-4646

Perhaps the Ontario Vineyard Village Association should look into this too.

From the Ontario Empoblog (Latest O.V.V.I. news here)

Comments

Jennifer said…
Give me a break. I say kudos to the Dairy industry for coming up with such a great idea!
Tuesday, October 25, 2005 6:07:00 AM
Ontario Emperor said…
Effective advertising conveys your message to your audience so that they will remember it. I haven't seen the advertisement yet, but I'm sure that people will remember that milk is "performance enhancing." Almost as effective as building strong bodies 12 ways. (Something else to research - I think Wonder Bread had to stop using that.)
Thursday, October 27, 2005 8:09:00 AM
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