Even Roger Daltrey will retire someday
It's great when your former statements come back to haunt you. Case in point (again reaffirming my non-trendiness) - I *finally* saw the Alice Cooper Staples commercial a few minutes ago, having only heard about it in the last week. Apparently it's been out for a month already. If you haven't seen it, here's a recap from Staples' investor relations site:

The commercial...humorously utilizes Cooper's legendary anthem "School's Out" to support the company's 2004 back-to-school brand position as a one-stop, in-stock shopping destination for everything on school lists....

"Staples' back-to-school commercial takes the Alice persona and places him in an amusing situation that you wouldn't normally picture him in - shopping for school supplies with his daughter," said Shira Goodman, executive vice president of marketing for Staples...

The commercial depicts Cooper in the role of a father shopping for back-to-school supplies with his distressed daughter, who obviously is unhappy at the prospect of returning to school. What unfolds is a struggle that is familiar to most parents; however, this exchange incorporates the lyrics from Cooper's hit song into the plot.

Specifically, the daughter quotes the line "School's out forever," while the makeup-drenched father replies with the line "School's out for summer."

Compared to this, Cadillac's unimaginative use of Led Zeppelin's "Rock and Roll" is yawn-inducing. But I'm sure Page, Plant, Jones, and Jason are being well compensated (not that I have any problem with their licensing the song; it's just a pity that it couldn't have been done more creatively).

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