Ripping Off Tony Pierce Again
But first, I must note that in some schools, mass murderers become student of the week. In other schools, the rules are different.
A 5-year-old girl was arrested, cuffed and put in back of a police cruiser after an outburst at school where she threw books and boxes, kicked a teacher in the shins, smashed a candy dish, hit an assistant principal in the stomach and drew on the walls.
The students were counting jelly beans as part of a math exercise at Fairmount Park Elementary School when the little girl began acting silly. That's when her teacher took away her jelly beans, outraging the child.
Minutes later, the 40-pound girl was in the back of a police cruiser, under arrest for battery. Her hands were bound with plastic ties, her ankles in handcuffs.
"I don't want to go to jail," she said moments after her arrest Monday.
No charges were filed and the girl went home with her mother....
The girl's mother, Inda Akins, said she is...
extremely pleased? waiting for the next episode of American Idol?
...consulting an attorney.
Oh.
"She's never going back to that school," Akins said. "They set my baby up."
Well, here goes:
Speaking of which, how's Pakii doing?
Your online business needs to be doing these two things right now:
1. Thinking in the open
2. Speaking in the open
In a digital culture where open source media provides a conduit to free market ideas and where perception is reality, your business needs the means to establish a context for these multiple realities....
Somebody somewhere is publishing information about you and they are becoming the trusted source about what to think about you and your brand. If no one is blogging about your business then consider this:
1. They just haven't gotten to you yet.
2. You aren't doing or saying anything newsworthy enough to blog about.
3. Your competition has a blog and is therefor blogging instead of you.
4. Your competition is the one being blogged about...and guess what...it's all positive news for them!
Traditional marketing is dead. The marketing environment in the digital revolution is the free agency of ideas that rule the day and these ideas are manifesting through blogs as messages by consumers that declare what they think and what they want. These messages matter because it is the power of people. When it comes to blogging the power if the people IS the power!
These messages will affect your bottom line....
For some businesses, responding to...customer revolutionaries and bloggers with a business blog is like drawing outside the lines. It seems unthinkable, unnecessary or risky. In his age of high speed ideas there are way too many opinions, perceptions and contexts to control or seek isolation from. Customers are talking about you whether you are in the game or not.
There is great value in understanding the reach and influence of blogs for your business. If if your customers or prospects aren't blogging themselves (yet!) they are gaining more and more empowerment by be educated and informed by those who are blogging. Blogs spread ideas and opinion and generate buzz notoriously quickly....
So, here's what Technorati says about T L Pakii Pierce. 169 posts.
For Tony Pierce, 2531 posts. (Standard disclaimer applies.)
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