Disney brand hot chocolate at the World of Disney in Downtown Disney. I know that people in other parts of the world would prefer to see pictures of Sleeping Beauty's Castle or something more "photogenic," but I'm fascinated by this whole Disney merchandising thing. Years ago I worked for a poster company, and the Disney licensed posters enjoyed significant sales. People realize this, and so you have candy, hot chocolate, games, and everything else carrying the Disney name. The ironic thing is that Disney stumbled into licensing by accident; Walt needed money, so he authorized the first licensing deal, launching the company into a business that has brought millions and millions and millions of dollars of revenue to the firm. And I'd be willing to bet that the hot chocolate isn't bad either. Posted by Hello

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