Super Bowl Super Bowl Super Bowl - There, I Said It Again
In the finest tradition of Ann Landers, I am going to recycle some stuff that I said over a year ago:

A lot of people are referring to a "big game" on February 6, 2005 in Jacksonville, Florida.

For example, the WA1A website includes the following:


WIN
TICKETS TO
THE BIG GAME

100% FLORIDA ORANGE JUICE

O.J. BIG GAME GETAWAY FROM THE FLORIDA CITRUS COMMISSION 100% FLORIDA ORANGE JUICE AND SHARED YACHTS.COM

A1A WINNER

RALPH KINSTLER OF MERRITT ISLAND CONGRATULATIONS.



And the Giant Eagle website contains the following:


After the holidays pass, the fun isn't over quite yet! It's time for the Big Game! This year, the game is being held Sunday, February 6, 2005 at ALLTEL Stadium in Jacksonville, Florida - you won't want to miss it.

And what better reason to have a party! It's a delicious way to cheer your team on while gathering your fellow fans together for a fun-filled evening. It is believed that there are more in-home parties for The Big Game than any other event of the year, even New Year's Eve!



If you check these web pages, you will notice that there is a two-word phrase that does not appear anywhere on these pages. The first word of this phrase starts with an S, the second with a B. Yes, these pages talk about a "big game" in Jacksonville, but never explicitly state that this game is commonly known as the...Super Bowl.

I'm not sure why there is this reluctance. From what I can tell, "Super Bowl" is not a trademark. The NFL lawyers put the following statement at the bottom of the superbowl.com page:


© 2005, NFL Enterprises LLC. NFL and the NFL shield design are registered trademarks of the National Football League. The team names, logos and uniform designs are registered trademarks of the teams indicated. No portion of this site may be reproduced without the express written permission of NFL Enterprises and SportsLine.com. NFL Enterprises and SportsLine.com take no responsibility for third-party material appearing in any bulletin board or chat sections of this site. All rights reserved.


(Incidentally, you may note that I have just reproduced part of the site without permission. Rut roh.)

Well, it's a mystery to me. And my intentional reference to the R.E.M. song "Binky the Doormat" is probably a mystery to you.

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