Back in the Good Ole Days
TV Acres features a biography of Colonel Sanders. Required reading. Here's a brief story about how Kentucky Fried Chicken commercials were back in the day:

On February 18, 1964 Sanders sold his franchised chicken business (more than 600 outlets in the United States and Canada) for $2 million to a group of investors but was retained on salary as spokesman for Kentucky Fried Chicken often appearing in television commercials. One such TV spot in the 1960s showed an angry housewife who kidnapped the Colonel, interrogated him in an abandoned warehouse and demanded he give up his secret recipe. Of course, he didn't.

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