.comment-link {margin-left:.6em;} <$BlogRSDUrl$>

Ontario Empoblog

Ontario Emperor Blog
("yup, its random!")
This blog has been superseded by the mrontemp blog


October 2003   November 2003   December 2003   January 2004   February 2004   March 2004   April 2004   May 2004   June 2004   July 2004   August 2004   September 2004   October 2004   November 2004   December 2004   January 2005   February 2005   March 2005   April 2005   May 2005   June 2005   July 2005   August 2005   September 2005   October 2005   November 2005   December 2005   January 2006   February 2006   March 2006   April 2006   May 2006   June 2006   July 2006   August 2006   September 2006   October 2006   November 2006   December 2006   January 2007   February 2007  

The Breast Cancer Site
Fund free mammograms at no cost to yourself by clicking on the link, then on the pink button.

Hall of Shame (NoteUnworthy Blog Posts)
Other Blogs (sorted regionally)
Ontario Emperor Selected del.icio.us Tags

This page is powered by Blogger. Isn't yours?

Listed on BlogShares



Who Links Here

Click for Ontario, California Forecast

Tuesday, April 04, 2006

Being the King Means Never Having to Express Yourself 

Either before or after I saw Andrew Fletcher and Martin Gore touting their favorite EPL teams in a Fox Soccer Channel promo, I saw a commercial of a man in bed, who wakes up and finds another man in bed with him, then notices that he is surrounded by people. So, naturally, the first man, showing no change in expression whatsoever, produces a breakfast sandwich.

The man, you see, was a king. A Burger King.

Burger King has a problem. It needs to jump-start its breakfast business, but (according to BK's ad agency) when America thinks about fast food breakfasts, it overwhelmingly thinks of McDonald's. Burger King just holds no place in our breakfast imagination....

So, what to do? The key is to make sure that you "get credit" for the spot, as they say in the ad game. The ad must be unmistakably linked with Burger King. Thus the focus of this "Wake Up With the King" spot is not so much on the new Double Croissan'wich. (Though it is mentioned, and the sandwich is briefly pictured.) The focus is on the dude with the gargantuan plastic head, bejeweled crown, and burgundy robes. The King sort of hits you between the eyes—it's difficult to forget that he represents Burger King.

And oh, what a head:

But why on earth does the King have a plastic, three-times-too-big head, like some sort of King Friday bobblehead doll? Apparently, an exec at Burger King's ad agency (Crispin Porter + Bogusky) was trolling eBay for inspiration when he came across a vintage, oversized King head for sale. (The head had a hole in its mouth, suggesting it was made to fit atop a helium canister and inflate those animal balloons.) This massive plastic head sat in the CPB office during brainstorming sessions and eventually found its way into the campaign.

Now some might argue that the Burger King head is modeled on Jack from Jack in the Box. After all, they are buddies. But I submit that Burger King resonates with us because of an earlier character:

King Friday XIII rules the Neighborhood of Make-Believe. He demands—and often gets—respect from everyone, but underneath his stern and sometimes unreasonable exterior is a caring person who wants the best for his family and his neighbors.

Yes, the guy from Mister Rogers' Neighborhood. The guy who wouldn't show any expression. Although there is one important difference - King Friday talked.

To prove that I am not...you know, let's note that I'm not the first person to note this similarity:

Oh...and doesn't King Burger look like a life-size King Friday XIII from Mr. Rogers?

SloMo: yeah...very King Friday-esque...he creeped me out too!!! :D

King Friday was the name of the puppet on Mr. Rogers. Wasn't Morgan Freeman on the Electric Company? I like the burger king commercial.I don't see how it will sell that sandwich but I like its creepy weirdness.The sandwich looks vile however.

But it looks like this commercial was literally made over Mister Roger's dead body:

Yet, despite his Pied Piper knack for gaining children’s trust, [Fred Rogers] steadfastly resisted commercializing his creations. He once even harangued Burger King into removing a Mr. Rogers look-alike from its ads. (That was then....)

Incidentally, Mister Rogers has his own page on myspace. If people think the Burger King ads are creepy, what about a dead man on myspace?

From the Ontario Empoblog (Latest OVVA news here)

Burger King serves up slices of minced animal-people.

On would expect their ads to be creepy.
And don't forget what they do to the tomatoes.
Yhdymme näihin arvioihin neekereiden ja somalien maahamme sopimattomuudesta, siinä kuin tuomitsemme ankarasti miehittäjä-Ryssän loisimisen alueillamme kuin kihomatojen koirien persiissä

Helsingin sosialististen kansallissosiaalinen skiniyhdistys
Ilja Suvanto

"Miksi maksamme neekereistä ja somaleista tai vielä paremmin neekereille ja somaleille yhtään mitään?

Yhteiskunta maksaa nämä maahamme tulleet miehittäjä-Ryssän kautta tulleet somalit ja muutkin ählämipaskat kaikkine ylläpitoineen jatkossakin. Paree kai on maksaa solidaarisuusveroa tsetseenien hengissäpysymiseksi kuin kaikenmaailman somali- ja neekeripaskojen elättämiseksi?

Tarkennus erilaisille Ryssän tontuille: Tonttu on oikea ryssätonttu kun ei tiedä että toimintansa on vain ja ainoastaan miehittäjä-Ryssän ja neekerien "aisankannattajana" toimiminen eikä edes tajua sitä

Suomineidollahan on jo aisa perseessä miehitettyä Petsamoa, Sallaa, Kuusamoa, Karjalaa ja Suomenlahden saaria myöden

Lisää aiheesta näette http://www.prokarelia.net - http://www.aluepalautus.net ja http://www.kavkaz.fi sivuilta

http://patrioottiradio.blogspot.com on viimeisin näistä asioista tiedottavista mitä on tullut seurattua"
Post a Comment

Links to this post:

Create a Link