Kool!
I don't believe that tobacco companies are the antichrist, but they sure are funny at times. Look at how Kool can be cool:

FOR IMMEDIATE RELEASE
March 17, 2004
Contact: Steve Kottak
502-568-7193

KOOL CELEBRATES HIP-HOP CULTURE WITH YEAR-LONG EVENTS
Louisville, KY - Kool is staging a massive series of events this year to celebrate the energy and creativity of the urban Hip-Hop culture.

The cornerstone of the celebration is Kool Mixx 2004....

"Kool understands the vibrant urban world of the trendsetting, multicultural smoker," said Ludo Cremers, divisional vice president, brand marketing. "Kool is the menthol authority. At the same time, Kool keeps it real and remains linked to the latest urban trends. We'll showcase these trends this year through Kool Mixx and other promotions and events."


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