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Monday, November 27, 2006

When Marketing and Legal Types Don't Mix 


For the recent Children's Theatre Experience production of "Joseph and the Amazing Technicolor Dreamcoat," I had to buy some black hi-top Converse sneakers. (And I did...but that's another story.) There was a tag attached to the Converse sneakers that included a whole bunch of mixed case writing, plus a little bit of writing in all caps.

First, the mixed case text:


An American original. Converse created the first basketball shoe - the grandfather of all athletic shoes to follow. In 1923, Chuck Taylor, an all-star professional, worked with Converse to improve their shoe and the game. For the rest of his life, Chuck served as the Ambassador of Basketball for Converse, traveling across America inspriring youth, coaching clinics, and spreading his love for the game.


So after that pleasant talk about the American shoe, developed for the American game, and perfected by the American player, we run into the upper case text:


TAG PRINTED IN CHINA


From the Ontario Empoblog (Latest OVVA news here)

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