Wil-bur, that's COLD
As mentioned on Tony Bruno's show and reported at Ananova and the Mainichi Daily News, among other places. File under "Those Wacky Japanese":

(Ananova) Japanese ice-cream lovers have swapped traditional flavours such as raspberry ripple for something a little more exotic - horse-flesh....Garlic, potato and lettuce, and cactus and seaweed along with raw horse-flesh are now available in Japan's shops. Adventurous ice cream lovers not tempted by those flavours could try soybean and kelp or strawberry and spinach....

(Mainichi) We're not horsing around with this one. There mere thought of putting raw horseflesh into ice cream may be enough to produce plenty of neigh ... er, naysayers. And, rightfully so. You can get it straight from the horse's mouth, this would have to vie for the vilest ice cream ever created. The chunks of meat inside it offer ample proof of why horseflesh is usually used in dog food. Not wanting to be a nag, this flavor needs a definite gee-up. The only saving grace is perhaps that tonight's dessert could well have been last week's odds-on favorite.

I still remember a previous "Those Wacky Japanese" item that I saw a couple of decades ago. It showed Japanese guys in a bar singing country songs with a perfect Southern drawl. This was when karaoke was still new to these shores.