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Thursday, September 21, 2006

And if you violate these rules, you'll be jabbed by a tusk 

The University of Southern California (abbreviation: "UCLA") has some fairly comprehensive trademark and identity protection and branding provisions, as a recent grad informed me.

The USC Graphic Identity Program is composed of a system of coordinated graphic elements, including the USC Logo, the USC Monogram, the University Seal and the Trojan Head, as well as the official colors and typefaces.

The goal of the Graphic Identity Program is to distinguish all university print, digital and product applications as clearly recognizable USC products. When consistently applied with the university’s full name, the Graphic Identity elements work together to convey the unique qualities of the University of Southern California and to create a coherent USC image.

Here's part of what they say about colors:

The university's official colors, USC Cardinal and USC Gold, are a central component of the Graphic Identity Program for all print, product, stationery and Web applications. USC's official typefaces are Caslon 540 and Frutiger. These fonts are used in most print publications and in graphically rendered headers on Web pages. Correct and consistent use of USC's official colors and typefaces helps reinforce the university's identity....

Use the correct Pantone Matching System® colors for USC Cardinal (PMS® 201C) and USC Gold (PMS® 123C).

Process color callouts for cardinal are: C:0% M: 100% Y: 63% K:29%

Process color callouts for gold are: Gold - C:0% M: 24% Y: 94% K: 0%

Do not use maroon and yellow, or red and ochre as a substitute for the USC colors.

For web pages, specific values are provided for these two colors, as well as other colors:

USC Cardinal #990000
USC Gold #FFCC00

Light Gray #CCCCCC
Dark Gray #777777
Black #000000

From the Ontario Empoblog (Latest OVVA news here)

That information on correct USC colors is most helpful. Now if I ever paint my own toilet paper I'll be sure it has an accurate hue

*Go Bruins!!!*
I'd share your thoughts with my co-worker (who is 30 feet away from me right now), but this would cause said co-worker to play her recording of the USC fight song...
I wonder what would happen if I used Caslon 540 and Frutiger typefaces on something non-USC related?
Frutiger is used by Charles De Gaulle International Airport, the UK National Health Service, various Swiss agencies, the Canadian Broadcasting Corporation, Denver International Airport, and flickr.
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