Mecca is a Long Way from Florianopolis
From http://www.ameinfo.com/news/Detailed/27828.html:

United Arab Emirates: Saturday, September 06 - 2003 at 09:50

LG launches world's first mobile with Qiblah indicator

LG Electronics has set a new benchmark in regional innovation with the launch of its new mobile handset, the G5300 Qiblah phone. The new handset is the world's first to feature an indicator setting which points to Mecca....

'No matter where the faithful are at the call to prayer, they will be able to easily identify the direction of Mecca.'

The Qiblah indicator uses an inbuilt longitude and latitude orientation or city references that when used with a comparison to magnetic north, indicates the direction of Mecca. The phone comes complete with a compass to ensure the user can always find the reference point of north.

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